Tuesday, December 10, 2013
We certainly got into the festive spirit on Friday
afternoon as we held our first indoor Christmas Fair at the Mill
London's Great Marlborough Street studio for all our clients and
The whole reception area was turned into a themed
christmas market with food drink and other festive delights on
offer, and a selection of stalls from brands including N'Damus, Hen's Kitchen, In With The Old,
The Fableists and Lisa King.
There were also free WAH nails bespoke nail art
appointments all day long for clients who were lucky enough to book
up in advance!
Tuesday, December 03, 2013
The Bro-Stache, The Mouth Brow, The Upper Lipholstery…
Things are starting to get a bit hairy at The Mill.
The Mill offices have teamed up to fundraise for Movember. The
annual global effort entails men growing out their moustaches for
the entire month of November to raise both awareness and funds, and
encourage discussion about various issues regarding men's health.
Women are partaking, too, sans growing copious amounts of facial
So why moustaches? As The Mill's Steve Beck, Head of 3D in
Chicago, explains, "It's about sparking up conversation and getting
people to talk about various issues regarding men's health,
including prostate cancer and testicular cancer, two very common
yet curable cancers."
The men participating in Movember start November 1st
clean-shaven, then grow and groom their moustaches for the rest of
the month in order to raise awareness about the realities of men's
health, a topic that's not commonly discussed but should be. While
one new case of prostate cancer occurs every 2.2 minutes, and
testicular cancer is the most common cancer in young men between
the ages of 15 and 35, if both cancers are detected and treated
early, the chances of being cured are incredibly high. Prostate
cancer has a 97 percent success rate and testicular cancer, 95
The Mill offices have organized themselves into teams to support
and fundraise for this important cause. Los
Angeles efforts are headed by Finance Manager Brian Babaian
who, after three years of participating in Movember, has encouraged
his fellow L.A. Mo Bros to switch things up and grow a full beard
in addition to their moustaches. Babaian and his teammates have
been referring to this month as NovemBEARD. The L.A. team currently
has 37 official members and has raised $620 through the official
Movember website. Their goal is to surpass $1000 by the end of the
Beck adds, "Movember isn't the typical fundraiser. It's not all
about the money, although the money helps. A lot. It's about the
awareness of these different illnesses that affect men. These are
illnesses that have a high chance of being cured if caught early,
and through the growth of the moustache and the raising of funds,
hopefully we're making more men aware of this."
The reasons to participate vary. Some Millers say they have been
affected personally or know of loved ones who have been afflicted,
while others participate because they appreciate the idea of what
it achieves. Beck explains that Movember is also a great way to
build comradery within the office. The Mill
in Chicago opened its doors last March, and growing moustaches
has helped the team bond over something that isn't work
"We haven't been together long, so it's brilliant that we've
made something comfortable here and people are able to put aside
concerns of how people see them," says Beck. "Not everyone has the
ability to grow a proper moustache and it makes them nervous. It's
a laughing point without being mean, but it's about being part of a
team. You just gotta' own it!"
"Some people run marathons or participate in epic bike rides in
an effort to fight cancer," Babaian says, "while the rest of us do
what we can by growing a little facial hair and having a ton of fun
along the way!"
The official deadline for donations is Monday, December 9th.
Show your support, spread the word and help spread awareness about
this incredible cause. You can donate to The Mill on their official
Movember webpage here and to The Mill ChicagMo Team here.
* The idea for Movember was developed by
two friends from Melbourne, Australia-Travis Garone and Luke
Slattery- back in 2003. A friend's mother who was fundraising for
breast cancer sparked the idea to start a campaign about men's
health and prostate cancer awareness. Since then, the Movember
efforts have grown from 30 of their friends in their small town of
Fitzroy to over 1 million registered participants in 21 countries
across the globe in 2012. Last year, the campaign raised $21
million for various men's health programs that support awareness
and education; living with and beyond prostate cancer, testicular
cancer and mental illness; and men's health research, bringing the
total to $147 million raised since its inception. http://www.movember.com
Tuesday, December 03, 2013
We're getting into the festive spirit here at our London studio
with the arrival of our annual Christmas window (and of course what
festive display would be complete without a Christmas tree?!). Set
designer, prop maker and stylist Scarlet Winter brought this year's
Christmas installation to life with a piece titled 'A Paper Winter
Tale'. I caught up with Scarlet to find out more.
Tell me a bit about yourself and what you
I am a set designer, prop maker and stylist. I design and make
installations and sets for fashion, advertising, editorial and
events. I studied Fine Art - Installation at Central St Martins and
have been working in the industry for 3 years now. I get to create
immersive, wonderful and fantastical things everyday and love it; I
have to pinch myself that I get to be mucky for a living!
Who and what inspires you?
Blackpool! I was working on a show up there 5 years ago and the
faded glamour of the place really affected me. I love places,
people and things that once were wonderful but have fallen by the
wayside and gone a bit weird (Miss Havisham pretty much sums it
up!). I am drawn to the nostalgic, and often the eccentric! The
Cabinet of Dr Caligari, Wes Anderson, and the films of Powell and
Pressberger (particularly the Red Shoes) have all made great visual
impressions on me. I've always loved the work of Tim Walker and
Shona Heath (who I often now work for) and when I discovered you
could actually make weird and wonderful things for a living I
decided that was the job for me!
How did you approach the Mill window? Tell me about the
inspiration behind this…
I've been a bit obsessed by pop up books and paper theatres of
late and was desperate to make a giant one. I wanted to create
something magical and atmospheric but not typically 'Christmassy'.
I wanted to evoke more of a natural winter scene with a hint of
fantasy, which is why I based the window loosely around the story
of 'The Snow Queen' by Hans Christian Anderson which seemed like
the perfect backdrop.
Are there any materials that you particularly enjoy
I love a challenge and learning to work with new materials so I
tend to be more led by the project... Though I do share a nerdy
'tool of the week' competition with my dad! (My parents bought me a
Stanley Rolling Workshop for my birthday and it's my most prized
What's your favourite part of Christmas?
The excessive amounts of delicious food… but mainly watching my
family get more and more raucous and giggly as the day (and
Christmas on the beach or Christmas in the
Definitely in the snow. There is something inherently wrong about
having a Father Christmas looming over you when you're in a
What's at the top of your Christmas wish list this
World peace… Failing that an iMac would go down a treat!
// Thank you Scarlet for helping us kick off the festive season
in style! You can follow more of Scarlet's work via her twitter
Monday, November 25, 2013
A new Volvo spot featuring Jean-Claude Van
Damme won the internet this month. The action film star performs
his impressive trademark split between two reversing Volvo FM
trucks, demonstrating the stability and precision of Volvo's
dynamic steering. The video has over forty-five million views in
just over a week and has made the list of The 20 Most Viral
Ads of 2013. But in the land of memes and viral videos,
you can't really declare success until you've been spoofed by Channing Tatum.
Volvo has revealed that the stunt was real and
executed in just one take following three days of rehearsals. The
final version was taken within a 15 minute window to capture the
perfect morning light.
Mill colourist James Bamford worked with director Andreas
Nilsson to enhance the natural feel of the sunrise. We received
several questions for James on our Facebook page that are answered
below the video.
1. How did you decide on the look for the
The Agency, Director and DOP had a clear idea of what
they wanted to achieve for the look of the video. Volvo has a very
nice print campaign which is very glossy, making the trucks
contrast and look slick. This was the benchmark before we started
playing around with different looks that depicted sunrise. In the
end, we achieved a natural filmic feel whilst keeping the trucks as
glossy as possible. The grade enhanced the natural feel of the sun
rising with an array of oranges and yellows which was offset nicely
by an extra reversal look encompassing a dusty purple low range
2. Were you given creative freedom over the grading
Grading is generally always a very fluid process. There
is never really a rock solid look that is applied to the material.
It is a process that the director/dop and the colourist go through
that ends with all parties experimenting and achieving a feel/look
that we are all happy with.
3. What software package did you use?
Baselight is what the Mill uses and is my preference for
any grading scenario. Baselight delivers.
4. Was it hard to get to achieve that look in terms of
Technically the process is very simple. The spot was shot
on Arri Alexa and I graded the raw arri files (at logC). This gives
me the most scope. The DOP Ed Wild did a fantastic job shooting the
spot so it wasn't too hard to get it looking good.
Friday, November 22, 2013
The Mill's Jorge Montiel has been Head of Animation in the
London studio since 2012. He leads our character animation creative
team and oversees all animation work that comes into the building.
He's headed up the animation on projects such as Smithwick's 'Squirrel',
Audi 'Hummingbird', Fruit D'or 'Hugo' and Lexus 'Swarm. I caught up with
him to find out a bit more about where his love of animation came
from and what his role entails…
Tell me a bit about how you got into
Like everyone I know in animation I grew up watching a lot of
cartoons. Since I was young I was inspired by stories such as
Pinocchio and Frankenstein, and the thought of being able to bring
a character to life. Pinocchio and robots were my favourite toys
and I used to always imagine that some day they might come to life.
I also loved to draw the cartoons I watched and I think a
combination of wanting to create a moving character and loving to
draw, fueled my love of animation.
Did you study animation at school?
I actually taught myself. I read up about animation and animators
and found the best way to learn was through observation. I watched
films over and over again copying the techniques and drawing the
characters. Back then there really were no animation schools or
internet blogs. 3D animation was something relatively unknown in
the beginning of the 90s and only expensive computers and
sophisticated equipment were able to generate 3D graphics.
What does your typical day in the office
Well first of all a coffee is a must! The great think about my job
is I don't know what to expect when I walk in every Monday morning.
I like to meet up with all of the animators, talk about their
weekend and go through their animations. I find the best time to
give feedback is in the early morning because my head is fresh and
it's easier to get an accurate idea of how an animation can be
improved. I work across so many projects that I never really
establish a routine, as each one is so different. I like to spend a
lot of time with junior animators to assess their work and I find
it very rewarding to see how they are improving. It's a slow
process, animation can't be learned from a book… it's all about
Finding the right team for each project must be a
challenge, how do you go about this?
Finding the right animator is a whole extra job! Have you ever had
to have a new kitchen or bathroom fitted? It can be very difficult
to find a handyman who can do an excellent job of installing all of
the appliances, understand the style and decoration, and use his
time wisely... well, that's it! There are many factors that I keep
in mind when looking for the right animator; animation skills,
communication and ability to talk to the team, style, experience,
ability to solve problems, managing timings and flexibility in
learning new tools are some of the main things I consider in
advance. After working with a stable team of animators it's easer
to know the strongest points of each one. The tricky part is
knowing the other 50%, the client's personality and their
Tell me about some work you've completed recently that
you've been particularly proud of…
I recently completed a project for Smithwick's in which we
animated a Squirrel from scratch. As any other small fury creature
it's a very likeable character, but also it needed to have
something distinctive, unique and different from the other
Why different? Simple, he is related to the human world, we see
him running around a brewery at night crafting the perfect pint,
obviously not normal behavior for the average squirrel! Because of
the nature of his work, he shouldn't look tidy, stylish and sweet.
From the start of the project we had to establish the character's
look - he was meant to look old, and wise to reflect the years of
craftsmanship that have gone into brewing Smithwick's beer. It was
crucial to define his personality and think about his everyday
tasks. We wanted to add real behavioural traits of squirrels, as
well as giving the squirrel a sense of craftsmanship, passion and
experience. A huge challenge was to make him as photo real as
possible. Most of his actions are impossible for real squirrels, so
we mixed the complex human tasks with twitches and muscle movements
that would be seen is small rodents. Extensive research went into
the realistic movements of the squirrel. We worked carefully on his
eyes, mouth and hand movements. The process has been a constant
Who and what inspires you?
I admire a lot of animators and am inspired by all sorts of
animation. A huge influence on me was definitely Disney. Disney
animators brought animation from being simple cartoon strips to
something way more sophisticated and complex.
If you could be any animated character who would it be and
Hmmm maybe Pinocchio- I didn't like school either!
Thursday, November 14, 2013
On Sunday November 10th multi-platinum selling
recording artist Lady Gaga and artist Jeff Koons hosted artRave, a
huge party to launch her new ARTPOP album and ARTPOP app, the
interactive companion to the album. The app is a musical
and visual system that combines music, art, fashion, and technology
for Lady Gaga's new interactive community 'the auras.'
The app's host 'Petga' was created by
Gaga in collaboration with director Ruth Hogben and Mill
Artist and Creative Director Rob Roth, who was lucky enough to
attend the party to witness the spectacle first hand, and shared
some of his pictures of the night.
Party guests were asked to gather on West 35th Street in Manhattan to board a
boat that would take them to the secret location in Brooklyn. The
venue itself was in a huge glass space at the Brooklyn Navy Yard
with several incredible Jeff Koons sculptures surrounding the room.
DJ's played, champagne flowed and then Lady Gaga electrified
several thousand lucky fans by performing songs from her new
During the night the 'virtual' character
'Petga' was debuted on several screens in
the TechHaus room that featured projects from the digital
division of 'Haus of Gaga' as fans frantically posted images across
The ARTPOP app is a place for Lady Gaga's fans to
create, share and become part of her 'aura universe.' The app
begins by asking as series of questions about art, what themes from
ARTPOP you're most interested in, and which lyrics represent you in
the ARTPOP universe, and so on. You then receive your 'aura,' a
glowing orb that will grow the more you use the ARTPOP
Thursday, November 07, 2013
Duncan Gaman, Mill producer, is among those in our London studio
who have a creative alter ego. He divides his time between
producing, and painting working on a mixture of personal work and
private commissions. I caught up with him to find out a bit more
about his inspirations...
Tell us about your art and what themes you focus
I am a painter specialising in abstract compositions, private
commissions and portraiture. My work explores the abstraction
of figures, organic forms and landscapes into large colour field
paintings. Put simply, I try to create emotion and feeling
through use of colour. Working on a larger scale of canvas really
helps with this, as they are more visually immersive when you stand
in front of them.
The theme of my work over the last year has been painting
peoples portraits. Initially, this was just for commercial
reasons, but after a while I realised that the reaction that you
get when you present someone a painting of themselves is priceless,
and I began to understand how much of a kick I got out of the final
I'm now applying these new portrait painting skills and
incorporating them into my larger abstract paintings. I still
put the use of colour in my figurative paintings at the forefront
of the work, the aim is to abstract the composition as much as I
can; but still to keep the figures' relationship with its
environment a representational one.
What drew you to painting?
Before I started Art School I worked as a studio assistant for the
internationally renowned artist Stefan Knapp. I was only 16-years
old at the time and had a summer job as his studio assistant whilst
he was creating his mural titled "The Battle of Britain" for the
Polish Metro in Warsaw.
I loved the feeling of working in a studio and this helped me
with the realisation that there is nothing quite like having you
own creative goals and ambitions, and one way for me to do this is
to do my own projects, creating my own work, which is my real
What inspires you?
Now, I draw my main inspiration through photography, by taking a
single photograph as a starting point. The photograph is more
than just reference. The aim is to capture the spirit of the
photograph and make it more beautiful and expressive in the medium
of painting. It's a process of adapting, transforming and
How does someone go about commissioning
If I'm creating a painting for a commission it can be a
collaborative effort where we work closely together, checking in
regularly for feedback and sharing thoughts on the work throughout
the process. It can also be a complete sole effort, where I'm left
to develop the piece on my own from start to finish.
Balancing my artistic ideas with those that are commissioned is
always a challenge. Ultimately you want the work to be liked by the
eventual owner, but you don't want to compromise your own creative
I have always sold my work on a commission basis, but as I have
built more interest in my work I have started selling it via my
website and on more popular fine art web based resources.
But, the most amount of work comes through recommendations from
people I have sold work to.
Do you have any exhibitions or big plans coming
I'm in talks at the moment with a gallery in the art district of
New York City, Chelsea, who approached me directly, to represent
and promote my work in the US, which is both exciting and
There is lots in the pipeline for next year, with a new
exhibition in the spring, and I'm currently working out a good
location to show this body of work.
Your studio and art exhibitions have been based in
Shoreditch in the past, what draws you to this area?
I have lived and worked in Shoreditch for over 6-years now and I
have regularly been to all the bars and cafes in Hoxton Square in
this time. Through this I had gotten to know the Ruby's cafe owner
Lino through a friend that had also exhibited his work there. It is
such a great location to have your work shown and with the
historical relevance of Hoxton Square area with the YBA's in the
90's and the White Cube being a stone's throw away it's simply
could not be a better location in the area.
How would you describe the art scene in Shoreditch/East
Three words - vibrant, dynamic and creative. On the first
Thursday of the month is a busy night in the area, as galleries
open their doors late for a chance to preview art, culture and
events after hours. With so many galleries being open late
along Vyner St, Redchurch St, Brick Lane, Vicky Park and Hackney
Wick. You get a chance to see more unique work and first
exhibitions of up and coming artist, than you would in the more
affluent West End galleries.
Shoreditch has become so much more commercial and many friends
and artists I know have moved out of the area, moving north to
Dalston, Stokie and further east to London Fields and around
Hackney. Saying that, the mass exposure of your work that you can
have in Shoreditch is something that I believe in, and when it
comes to applying for funding, the now known healthy commerciality
of the area can actually work in your favour.
What are your favourite Shoreditch
I love Shoreditch in the summer, although green space is at a
premium in the area, there is always such a great buzz in the late
evenings in the summertime. But, in the autumn and winter months my
favourite place to go has to be Jaguar Shoes, with the Old
Shoreditch Station coming a close 2nd. The bar staff mix great
drinks and the exhibitions/installation spaces that they keep
putting on are brilliant as well as being truly original. They
really do deserve the recognition and international press that they
get. I wish more of the bars in the areas took their lead;
they really capture the essence of the area.
// Thank you Duncan for that insight into the art scene! More
news about Duncan's latest work and exhibitions can be found here.
Wednesday, October 30, 2013
Mill+ Director, Carl Addy recently directed the debut music
video for up and coming band We Are Shining titled 'Wheel'. Carl
was not only tasked with designing and developing the creative
concept for the video, but also with bringing the band's
personality and history to life. I caught up with him to get a
better insight into how Wheel was made…
// I was introduced to We Are Shining, a project comprising of two
London based producers, Acyde and Morgan, by West Management; who
have for a long time handled Massive Attack amongst other
We Are Shining met through various club nights in London, where
they discovered an affinity for making music together, combining
Morgan's innovative production technique with Acyde's unique vocal
style. The duo released a 12" on Young Turks last year and since
then have been working on their debut album which features
collaborations with friends including FKA Twigs, Roses Gabor, and
Shingai from The Noisettes.
Although the band's sound was mature
and their references complex, they had yet to create anything to
visually articulate their sound. They had no legacy of artwork or
branding, so we were tasked to consider both their identity and
their launch promo.
The band needed more than a video, they needed a back-story.
Working alongside the band, the Mill+ team conceptualised the idea
of creating both a tumblr of influences and a video. These could be
viewed both ways, simply as a site full of visually resampled gifs
or as a single narratively connected promo.
The band provided us with a vast collection of stills and video
that represented their influences and inspiration and from this we
clustered the material around common themes such as tribalism,
consumerism, destruction, sexuality and modern symbolism. The task
was then to restyle these into the band's aesthetic and fit them
into a cohesive narrative.
Our larger inspiration for the band's style was the idea of modern
tribalism, using visuals in the same way that the band appropriates
After the first round of treatments we stumbled onto the idea of
having a tumblr as a video. It would show their influences and
inspirations and at the same time it had to be entertaining and
engaging. It needed a narrative, a story…The idea we pitched was
simple… you know when you come home wasted, hop on your computer
and start looking through blogs, Youtube and random links. Next
thing you know you have lost a few hours meandering around and your
wasted brain has constructed a story out of all these images and
films. This should be like that, kind of like a trippy possessed
From that we constructed this tale…
Primitive man stumbles onto modern tribalism, which is essentially
fashion and music. That is how we signify our tribes and beliefs.
Of course it freaks him out, so he tries to get away from it.
Everywhere he turns he is confronted by sexy dancing girls and the
allure of consumerism. There is booze, there is dancing and then we
encounter his temptress, the girl who breaks his resolve. We then
become part of a larger global party… everyone is dancing along to
the end of the world. There is a strange tripped out birth scene
and then everything descends into a chaotic orgy of destruction.
This leaves our tribal man broken but enlightened. The Wheel
// See the full video here.
Wednesday, October 30, 2013
Last night, The Mill in Los Angeles hosted the 6th
annual Tricks and Treats, 2013 AICE Los Angeles Camp Kuleshov
Competition. There was a packed house of industry revelers,
celebrating the creativity of assistant editors working at AICE
L.A. Chapter companies.
Camp Kuleshov, named after the filmmaker Lev Kuleshov who
demonstrated the power of editing and montage in the early 1900s
with what is now known as the Kuleshov effect, is an editorial
competition that spotlights the work of assistant editors and
underscores AICE's dedication to nurturing up-and-coming
The theme for this year's competition was Horror films.
Participating assistant editors were tasked with creating their own
:90 trailer using one or a combination of the filmsWarm Bodies,
Mama,Texas Chainsaw Massacre(1974) andSaw. The result was a
surprising montage of hilarious cross-genre promos that were
completely original and imaginative.
The finalists were screened, along with Grand Prize Winner Sam
Perkins of Whitehouse, who took home $1,000 for his "The Search for
Saint Nick"trailer. Tied for second were Whitehouse's James Dierx
for his "Franklin's Chainsaw Massacre" trailer and Brit Neufer for
her "Ivan the Impossible" trailer; Therapy's Jeremy Clevenger
placed third for his "No Turning Back" trailer; Whitehouse's Brit
Delillo took fourth for herSoughttrailer; and tied for fifth were
TJ Lasure of Cutters for hisTimetrailer, David Andreini of Cutters
for his "La Poéte"trailer and Dan Swierenga of Optimus for "The
You can watch the winning trailers on the AICE website.
Friday, October 25, 2013
Mill techspert Neil Evely ventured to Wired last week to get the
latest low down from the tech scene. I caught up with Neil to find
out what his highlights were and if there are any new gadgets we
should keep an eye out for…
// Wired's 3rd Annual conference was hosted at the Tobacco Docks
last week over the course of Thursday and Friday and I was
fortunate enough to go along for both days. I was lucky enough to
go along last year to see and hear such visionaries ranging from
MIT's Sebastien Seung to Uber chef Ferran Adria so I was excited to see what they
lined up for us this year.
With nearly 50 speakers, each given between 15-30 mins, its a
jam packed schedule of some of the worlds most gifted thinkers and
inventors, covering such topics from Social Media, Bio Engineering
to Astronomy and Music. It's nearly impossible to give you a full
rundown of the conference but here are some of my highlights from
the 2 days.
First up was teenage programming sensation Nick D'Aloisio. When Nick was 15, he
successfully taught himself enough programming to build his first
App called Trimmit, The App was popular enough to catch
the eye of Hong Kong super investor Li Kashing who, without
realising Nick was 15, agreed to invest $300,000. Soon, he was
working with some of the brightest minds at Stanford Uni
(responsible for the development of Siri) and soon after,
born. The App was launched in Dec 2012 and had over 150,000
downloads in the 1st week. In March on this year it was bought by
Yahoo for a rumoured $30 million. Not bad for a self taught
Lovell, ex corporate finance whizz and gaming enthusiast gave a
fascinating talk about his theory of
The Curve. The core concept is 'how do you make money when
everything is going free', can art continue to be made in a market
where everyone assumes its their right to get paid? His theory is
based on that of the 'Superuser', allowing for 70% of your users to
be freeloaders whilst working hard to develop the remaining 30% who
are so enthused about your product or service that they will gladly
pay a premium and help you turn a profit. It certainly works for
popular phone game 'Candy Crush' which is a free App but still
makes upwards of $200 million a year!
I think the most impressive speaker was another teen brainiac,
Jack Andraka. You may have already heard of him, but he's the
15 year old who after losing 3 people to Pancreatic Cancer, decided
to see why it was so expensive and hard to test for this disease
successfully. Entirely on his own, he developed a paper sensor that
is 400 times more sensitive than current diagnostics, offers
results within 5 minutes and costs just 3 cents as opposed to the
current £800 test. It's 168 times faster and nearly 100% accurate
and also can detect cancer at the earliest stages when people often
have a nearly 100% chance of survival. Jack, not surprisingly,
received a standing ovation at Wired.
Bjork was a headline speaker
on day 2 and spoke about her interactive album 'Biophilia'.
Recorded over 3 years from 2008 - 2011 and released in 2012,
alongside a full suite of apps at the same time. Each app was
designed by different developers in partnership with Bjork and
various brains from MIT, to allow the user to explore and interact
with the songs themes and possibly create new versions of them. The
apps contain games which are related to the song and the instrument
that was used in the composition, which was often an entirely new
way of making music, for example a Tesla Coil was used as an
instrument on the track 'Thunderbolt'.
Since its release Biophilia has found a new audience within
education and Bjork has since formalised the Biophilia Educational
Programme. The suite of apps are used to help children understand
the relationship with sound and nature and how they connect.
"I really wanted to empower kids -- now they see something in
nature they recognise and they play with it and hear the structure
they just made. It makes a direct impact -- I could see them in
weeks learning what I learned in five or ten years."
There was a myriad of other impressive and engaging speakers
including such highlights as Astronomer Royal,
Lord Martin Rees, Virgin Galactic Commercial Director, Stephen
Attenborough, Founder of Kickstarter, Yancey
Strickler, Chief Media Scientist for Twitter, Deb
Roy, Technologist Evan Grant from Seeper, Jonah Peretti from Buzzfeed (my new favorite
site), Jake Davis AKA 'Topiary', Uber Pianist Lang Lang and Ellen MacArthur.
Plus, it wouldn't be a Wired conference if there wasn't an
opportunity to play with some toys. There was the breathable coffee
and hot chocolate courtesy of David Edwards Le Laboratoire. The DIY
gamer kits from Technology Will Save
Us, inspired me to reevaluate the old game of Snake, but
nothing quite blew me away like the Samsung 4K monitor. 50 inches
of Ultra HD readiness produced a picture like i've not seen before,
it was so clear and dynamic i really thought that i could step into
image. 4K for the average consumer is a little while away if only
due to the costs, but when it does hit and people have access to
true 4K footage (not uprezzed SD pictures Mr Murcdoch), then you
can count me in.
It's a very intense 2 days with a tremendous amount of
information to try and take in, but when you listen to people
dedicating their time to bio engineering mosquitos to rid the world
of dengue fever or designing and distributing $29 tablets so India
can come online easier, you can't help but be inspired. You can
find a full breakdown of all the speakers at Wired 2013 here.