Ford – Mustang: Make it Personal

The Mill helped to create a bespoke app for Ford Mustang’s ‘Make it Personal’ campaign, inspiring users to engage with…
Ford "Mustang: Make it Personal"
Case Study

The Mill helped to create a bespoke app for Ford Mustang's 'Make it Personal' campaign, inspiring users to engage with the brand in a new way. In collaboration with AKQA, the app was developed by our experience team here at The Mill, allowing customers to personalize the Pony emblem with a choice of four iconic model packs, and generating a vast range of unique designs.

You can try the app at mymustang.ford.com

Behind the Scenes

Credits
Credits

Agency
Agency: GTB
Producer: Maureen Marnon
Executive Creative Director: Matt Soldan
Creative Director: John Stoll
Global CCO: Tito Melega
Senior Art Director: Jimmy Morrissey
Art Director / Copywriter: Stephan Lacombe

Production
Production: Mill+
Director: FILFURY
Executive Producer: Christina Thompson
Producers: Cynthia Louissaint, Tanya Fearon
Production Coordinator: Samuel Centore

Editorial
Editorial: The Mill
Lead Editor: Ryan McKenna
Editors: Brad Turner, Matthew Campbell

VFX Creative

VFX Creative: The Mill
2D Lead Artist: Kyle Cody
3D Lead Artist: Tom Bardwell
2D Artists: Ben Kwok, Ting Jung-Hsu, Jami Ross, James MacLachlan
3D Artists: Billy Jang, Constance Bensen, Incheol Jeong, Jackie Liao, Marcelo Cermak, Mike Garcia, Navdeep Singh, Pablo Estrella You, Scott Jung, Tim Kim, Jeff Lopez, Robert Moore, Michael Hunault, Eva Kuehlmann
Design Lead: Rajinder Davsi
Design: Syd Fini, Nick Woythaler, Filiberto Chiarinelli, Florian Thamer, Peter Tomaszewicz

Colour
Colour: The Mill
Colourist: Nick Metcalf
Senior Producer, Colour: Rochelle Brown
Colour Producer: Megan Rumph
Production Coordinator, Colour: Blake Rice
Colour Assists: Nate Seymour, Elias Nousiopoulos, Andrew Ceen

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