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British Heart Foundation

Staying Alive

Summary

Hard man Vinnie Jones has teamed up with the British Heart Foundation to front their new campaign for 'Hands Only CPR', created by Grey London and directed by Hungryman's Wayne McClammy.

The hilarious ad packs a serious punch however, as Vinnie demo's how to safely perform CPR - by doing heart compressions to the beat of the Bee Gees' 1977 hit Stayin' Alive and saving the 'kissing for the missus' .

Our Colourist Aubrey Woodiwiss was responsible for creating a grade to give the spot a moody look in keeping with the genre of the classic British gangster flick and Lead 2D Artist Robin McGloin took care of clean up and titling.

To learn more about the campaign visit:
http://www.bhf.org.uk/heart-health/life-saving-skills/hands-only-cpr.aspx

Credits

Agency

  • Agency: Grey London
  • Producer: Jacqueline Dobrin, Daisy Mellors
  • Creative Director: Vicky Maguire
  • Account Director: Camilla Ashenhurst

Production

  • Production Company: Hungry Man
  • Director: Wayne McClammy
  • Producer: Camilla Cullen, Nate Young

Editorial

  • Editing Company: The Whitehouse
  • Editor: Alastair Jordan
  • Edit Assist: Hephzibah Collins

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • Mill Office: London
  • VFX Producer: Tom Johnson
  • 2D Lead Artists: Robin McGloin
  • Colourist: Aubrey Woodiwiss

project information

Director:

Wayne McClammy

Agency:

Grey London

Production Company:

Hungry Man

Music:

Bee Gees - Staying Alive

Campaign:

Hard and Fast

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