The Mill was thrilled to collaborate with Heat San Francisco and once again with acclaimed director Jon Favreau and Pacific Rim Films to promote the latest edition of Need For Speed, the best-selling racing video game series in the world from Electronic Arts.
Starting with live action footage and transitioning
into the nonstop multiplayer video game world, the narrative for
the "Most Wanted" spot matches the intensity of the game-a tense,
suspense-filled showdown modernized on wheels.
In this two minute spot, viewers are dropped into the
adrenaline-fueled world of Most Wanted as both spectator and
driver. "It's not every day that you get to experience locking down
six blocks in downtown LA and drifting five million dollars worth
of cars around corners. Even the camera tracking car was a
Porsche-that's pretty rock star," said Iwan Zwarts, VFX Supervisor,
The Mill NY.
Directed by Jon Favreau and shot by acclaimed cinematographer
Newton Thomas Sigel (Drive), The Mill completed Animation, CGI,
Color Grading in Baselight and Flame and Nuke Compositing. The VFX
were elegantly done by our 2D artists led by Iwan Zwarts, our 3D
team led by Boris Ustaev, and color completed by Adam Scott from
The Mill LA.