Our good friends at Ogilvy Mumbai sent through the kind of content brief we love: create a spot to illustrate the depth and personality of global mega-brand, Essar. We all scratched our heads for a moment before enlisting the help of McBess & Simon, our multi-talented pair adept at design, illustration, animation and direction. Oh and they also design toys, produce comics and have their own band, Dead Pirates. Ogilvy Mumbai felt in safe hands.
McBess & Simon cultivated the idea that by using a
continuous stream of chalk drawing they could skilfully tie
together Essar's different offerings into one charming spot,
injecting the brand with its own unique personality. They not
only directed the ad, but McBess himself starred in it and wrote
and performed the music. The result is a joy to watch and all in a
day's work for this talented duo.
Simon tells us, "We were really inspired when we received the
script! We instantly knew it would be a great opportunity to
craft an engaging and creative piece of animation.
"We especially enjoyed the live action set and collaboration
with everyone on the shoot; it was a real team effort and lots of
fun (and hard work). Ogilvy Mumbai was so open to our ideas
we felt completely unrestricted and were able to explore and work
with different media. We are very grateful to everyone we
worked with on Essar, a really great experience. Big thanks".
Our Colourist Aubrey, who put the finishing touches to the film
adds, "I used contemporary tones; different pastels to bring out a
colourful grade that was full of life to compliment the animation's
story. The end result is warm and inviting, a perfect match to
McBess and Simon's work".