Geico

Summary

Accidents are bad. But Geico is good - for car insurance. That's the message Geico wanted to get across in these four 30-second spots for a campaign to promote its auto repair express; emergency road service; onsite windshield replacement; and 24-hour claim service.

The four spots - Parking Deck, Pothole, Tree Limb, and Fender Bender - are irresistibly funny thanks to The Mill NY's clever and subtle anthropomorphising of a couple of garage pipes, a pothole, two tree branches, and a car fender, all of whom damage a vehicle then try to talk their way out of trouble in marvellously characterful and perfectly synched voices.

'It was a fine line between realism and comedy,' says The Mill NY Flame artist Gavin Wellsman, who worked closely with the Martin Agency's creatives and Smuggler director Randy Krallman to strike just the right balance. 'The characters have to come alive through the CG mouths. If we'd pushed them too far they would have become too cartooney.'

Credits

Agency

Production

Editorial

Post-Production / VFX