Working with the team at Markenfilm we combined forces to create a great spot, finding exactly the right balance between the still graffiti and the animation.
The spot sees the launch of the new Opel Corsa which has more
power, more comfort, is more agile and a lot more fun!
So we set about driving the idea that the new Corsa
range has been rejuvenated to create an exuberating driving
Working closely with director Kim Geldenhuys who set a really
fun and buzzy pace for the film, we designed the animation to lead
the car to its final destination, bringing the two characters
together so they could drive off in to the sunset together.
Tracey Khan, Producer comments on the project, "Working with
Markenfilm was lots of fun. They let us be creative with their
animations and designs and allowed us to bring to life the graffiti
throughout. It was such a pleasure to work with creative clients
that shared our vision right from the start."
Once the graffiti was animated we had to composite it onto the
walls and backgrounds of Johannesburg. Integral to the look
Kim envisaged, the graffiti had to look organic and part of the
environment. The graffiti could not look like it was
projected onto the surfaces and we wanted it to feel like it was
alongside the car on its journey.
Emma White, one of our Lead 2D artists tells us: "Working
alongside the graphic artists and combining the power of Nuke's 3D
capabilities, the compositors were able to seamlessly blend the
graffiti onto the buildings using traditional projection techniques
within Nuke. It was a collaborative and creative process
between all parties, which is clearly reflected in this playful
spot and was a great project to be a part of!"