The Mill Goes Down the Rabbit Hole with Droga 5 and Johnny Green on Hennessy's "Wild Rabbit" Campaign.
In the first of Droga 5's multi-spot, Wild Rabbit
campaign for Hennessy, "Manny" introduces us to the Wild Rabbit of
Manny Pacquiao. A symbol of that elusive motivation that
drives us to succeed, the Wild Rabbit is subtly depicted as
the guiding force behind the champion athlete's many
successes-from humble beginnings to boxing superstar to congressman
in the Philippine Parliament.
With "Manny", The Mill was presented with the challenge of
working the silent presence of the rabbit into the spot using
shadow play and atmospherics without ever truly revealing what it
is we are seeing.
"Due to most of the rabbit shots being shot at night, we
were able to play with hiding the rabbit in shadows and dark areas,
just catching subtle glimpses," explains Lead Flame artist, Danny
Morris. To add to the overall feel, artists composited CG grass
interaction and birds where they felt it needed it.
The imaginative combination of Droga5, Johnny Green and
The Mill's unique storytelling ability blend together seamlessly to
create this powerful, dark and mysterious film.