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John Lewis

The Other Half

Summary

Two worlds collide for John Lewis

John Lewis 'Never Knowingly Undersold' has been a promise that that was first made in 1925 and in their latest ad we see two worlds collide and prove that what's really important in life never changes.

Created by adam&eveDDB, produced by Rattling Stick and directed by our long term pal Ringan Ledwidge, the commercial is the story of two people falling in love. On the left side of the screen we see the girl's side of the story. She lives in 1925, the year that John Lewis made its lifelong commitment to be Never Knowingly Undersold. On the right side of the screen we see the guy's side of the story. He lives in the present day.

Credits

Agency

  • Agency: Adam and Eve DDB
  • Producer: Matt Craigie, Victoria Keenan
  • Creative Director: Ben Priest, Ben Tollet, Emer Stamp
  • Creatives: Aidan McClure, Laurent Simon

Production

  • Production Company: Rattling Stick
  • Director: Ringan Ledwidge
  • Producer: Sally Humphries
  • Director of Photography: Ben Seresin

Editorial

  • Editing Company: Work Post
  • Editor: Rich Orrick
  • Edit Assist: Saam Hodivala

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • Mill Office: London
  • VFX Producer: Gemma Humphries
  • Shoot Supervisor: Tom Bussell
  • 2D Lead Artists: Gary Driver
  • Assist: Jo Tang
  • Matte Painting: Can Y. Sanalan
  • Colourist: Mick Vincent

project information

Director:

Ringan Ledwidge

Agency:

Adam and Eve DDB

Production Company:

Rattling Stick

Categories

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