Summary
Lucozade launches the latest phase of their ‘Faster. Stronger. For Longer’ campaign, starring Manchester United’s Ashley Young.
On Monday night while all eyes were on the Manchester United V
Manchester City game, we saw Team England's Ashley Young star in
the latest of a gritty series of commercials powered by Lucozade
Sport. Created by Grey London the campaign goes back to the reason
why Lucozade is used by top athletes; it can keep you going for
longer.
Directed by Pulse Fims' Ben Newman this 30 second sports
fuelled film takes you onto the pitch and inside the action. "Ben
Newman did a great job in making the film feel radically different
from your average sports drink commercial." said VFX producer Tom
Johnson "The final shot following the ball's point of view is
something I haven't seen before in a football spot."
Earlier in the year we also saw Team GB athletes Mo Farah,
Phillips Idowu and Louis Smith getting the smooth Ben Newman
treatment, let the games begin!
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