Matalan

Summary

Hot on the heels of their recent 'Forever Spring' campaign for Matalan, BBH and Outsider director Scott Lyon have reunited to launch its summer collection with the new spot, 'Forever Summer'.

This time the 360-action takes place around a swimming pool in the sunny climes of Buenos Aires and features revellers soaking up the sun in the new range of summer fashion essentials.

"The commercial was shot at high speed motion control, and essentially consists of 3 takes - one with the action forwards, one with the action in reverse, and a third alternate action with the camera continuing to rotate at the same speed throughout," explains Lead 2D artist, Wes. The Mill team then combined all of the elements of different takes in Flame before Colourist Seamus O'Kane applied a final grade to ensure the perfect summer day.

Credits

Agency

Production

Editorial

Post-Production / VFX