When Goodby, Silverstein & Partners brought us the script for the spots launching Netflix’s instant streaming availability through the Wii™ console from Nintendo, we jumped at the chance to work with them and ordered in some popcorn. Markus Walter directs ‘Spy’, ‘Rescue’, ‘Musical’ and ‘Maiden’ which cleverly represent different film genres yet all feature the futuristic looking Wii Remote™ controller.
Markus' spot-on sense of comic timing and his keen attention to
the unique visual style of each movie genre proved a winning
combination. The audience bears witness to the history of movie
making from a 1950's black and white classic to a high-tech action
thriller. The message: Netflix members who own a Wii console can
now enjoy thousands of movies and TV episodes streamed instantly to
their TV via Wii.
Our senior compositor Chris Knight talks about his experience,
"It's been a true pleasure working with the guys from GS&P
again. Each ad had a completely different look and it was an
interesting challenge working with Markus on the subtle nuances to
define each style. Fine tuning the grade, adding grain and
vignettes all helped make the footage look like it was straight
from the movie archives."