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Nike

Euro 2004 - The Other Game

Summary

Football passions can’t always be confined to the field. In The Other Game, released to promote Nike during Euro 2004, some unruly pre-match rivalry breaks out between Brazil and Portugal.

Swedish director Fredrik Bond brings flashes of manly humour to Ronaldo, Ronaldinho, Roberto Carlos, Denilson, Figo and Cristian Ronaldo battling it out in a pre-match tussle, down the tunnel and onto the pitch, until the frustrated referee halts it by tackling the near-unstoppable Ronaldinho.

A core Mill team of four worked for over two months on the post-production. By replicating a crowd of 500 extras, lead 3D artist Jordi Bares generated about 93,000 of them. He studied real games and the national psychologies so he could make each 3D fan behave right; shot DV footage of football crowds; and gave each fan artificial intelligence so they'd interact realistically. The 300 textures he designed were used in multiple combinations, so no one person was ever duplicated. Individual actions were determined by one of 108 movements generated in motion capture and depending on whether a CG fan was male, female, a policeman, etc. Jordi also allowed for group behaviour - making Brazilians more elated and energetic when all together - and calculated the relative numbers and distribution of Portuguese to Brazilian fans.

The Mill 3D team also worked on football paraphernalia, such as flags and streamers. And for extra dynamism Mill 2D speeded up certain action shots. One vari-speeded shot was so successful it became an ad in its own right: the Ronaldinho teaser, which aired before this main campaign.

More Mill 2D magic created ideal scenes, like the tunnel action spilling out onto the pitch, for which the actual race-ground foreground was replaced with shots of the football pitch.

Credits

Agency

  • Agency: Wieden + Kennedy Amsterdam
  • Producer: Jasmine Kimera

Production

  • Production Company: MJZ
  • Director: Frederik Bond
  • Producer: Helen Williams

Editorial

  • Editing Company: The Whitehouse
  • Editor: Russell Icke
  • Edit Assist: Sam Gunn

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • Mill Office: London
  • VFX Producer: Fi Kilroe, Darren O' Kelly, Stephen Venning
  • Shoot Supervisor: Hitesh Patel, Jordi Bares
  • 2D Lead Artists: Neil Davies
  • 3D Lead Artists: Hitesh Patel, Jordi Bares
  • 2D Artists: Al Ford, Matthew Clarke, Gavin Wellsman, Danny Morris
  • 3D Artists: Erik Deltour, Robert Kolbeins
  • Assist: Adam Grint, Richard Roberts, Mark Payne, Alex Thomas, James Corden, Simon Holden, Jeff Robins, Giles Cheetham, Judy Roberts, Stefan Corry
  • Colourist: Fergus McCall
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