Summary
This is living! Animations come to life in the PlayStation 3 Meet the Entertainers spot made to showcase the wealth of entertainment and techno wizardry offered by PS3. Its Blu-ray disc capabilities make games, photos and movies look better than ever.
Always interested in how to structure a film, director Noam
Murro builds on the theme of entertainment in the style of a 1940s
cabaret. A scruffy pooch is transformed into a fluffy poodle, and
to show how PS3 technology updates itself, a robotic figure -
created by Mill CG, headed by Rachel Guidera - evolves into a
fluidly-moving human dancer. Live-action plates of a real dancer
were tracked and rotoscoped in CG to give the Mill animators some
great reference material. The robot, a metallic frame with inner
mechanical workings and an updating outer layer, was created in
Flame.
Imitating the seamless motion of the PS3 six-axis controller, two
dancers are whirled up into the air. Olivier Junquet created
particle elements for the glittering clouds and trails that were
manipulated in Flame by Paul Freeman. The jump pads, crash mattes
and rigs used for the acrobatic moves were deleted. The sheer
processing power of PS3 is encapsulated in a body-popping Sancho
dodging Uncle Ramiro's speeding CG bullets which, along with smoke
trails and sparks, were modelled and tracked by Vince Baertsoen.
For the slight cartoon grade, Paul Harrison intensified the
colours, costumes and set design, particularly the shine on the
rubber costumes. As the ad says, it's 'entertainment like you've
never seen.'
Check out the Mill on: