Our long term brand client and online poker giant, PokerStars, has launched its striking new global ad campaign using its centrepiece slogan "We Are Poker".
Our creative collaboration with PokerStars continues with the
new visually stunning global campaign launched via Twitter.
The ads were all created to represent the overall poker experience
and allow the viewer feel the intensity and excitement of player a
poker game. The spots feature cameos from PokerStars pros
Daniel Negreanu, Bertrand "ElkY" Grospellier, Liv Boeree, Vanessa
Rousso and Jose "Nacho" Barbero.
This was by far the largest, most ambitious project for PokerStars
to date, with 17 different TVCs and a number of different styles -
incorporating work from 2D, 3D, studio and TK. The commercials were
shot in Barcelona and Madrid over a three week period, using a
number of different formats: Alexa, Phantom, Red, DSLR, Go Pro and
16mm. Our 2D team, led by artist Ben Turner, enjoyed the challenges
that a head replacement of a wolf, a man falling in slow motion
onto a pavement and turning a poker player into a demon brought
about, along with several complicated green screen composites. 3D
work included building a snake-like whip, large neon signs on a
rooftop, an exploding hall of mirrors and some giant bubbles.
Producer, Andrew Sommerville explains "Continuing our long-running
collaborative relationship with PokerStars, this is their most
ambitious project to date. Each shot we worked on presented its own
unique challenge, which allowed us to draw on our diverse talent
pool and combine a number of different techniques. It's not every
day that you get to produce a job this diverse - the whole team
just ran with it and we're all hugely proud of the end result."