Summary
We've teamed up with Mother to create the new Powerade Official Sponsorship idents for UEFA European Championship 2012™
Working with Mother creative teams Manuel and Gonzalo and Craig
and Fernando and Producer Anna Sedgwick, PK directed Powerade's new
campaign as part of their official sponsorship of the 2012 UFEA
Euro games.
The films feature UK freestyler Paul Klein performing some of his
signature skills in a darkly lit, abstracted environment, albeit
with a transparent football filled with Powerade. Lit by Richard
Stewart, the shoot took place over a day at Black Island Studios,
with 3D magic created by Andy Nicholas and his team back at The
Mill.
The Mill's Head of Content Alex Webster explains, "This was a
perfect job for PK, who was able to bring all his years of
experience as a digital creative and art director to bear to the
production. PK's insight in to brand communication through visual
imagery and the collaborative approach the Mother guys took to the
process made for a great experience for everyone involved. We're
very happy with the results."
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