The Mill, AMV BBDO and Gorgeous deliver a new Paralympic Games campaign for Sainsbury's
We're all about to witness some jaw dropping moments over the
next few weeks with the Paralympics bursting onto our screens and
Sainsbury's, as the sole Paralympics only sponsor, are
proudly celebrating this sporting occasion in their new epic spot
Fronted by the Paralympic London 2012 GB team, this dynamic film
showcases the extraordinary athletes we will see take to the stage
over the next few weeks. Watch out for swimmer Ellie Simmonds,
cyclist Jon-Allan Butterworth, archer Melanie Clarke and fencers
Simon Wilson and Craig McCann among the legion of athletes.
Directed by Tom Carty, the advert also stars the Paralympics
ambassador David Beckham.
The Mill teamed up with Tom and AMV to bring this athletic
adventure to the screen. "Being so close to the Paralympics, all of
the athletes had to remain in the UK so they were shot against
green screen and comped into the background plate" explains Mill
VFX producer Sophie Hogg. "The challenge was to make it feel like
all of the athletes were actually shot in these stunning locations.
We worked closely with Tom and AMV to ensure that every shot felt
natural and in the moment. The final film was given a powerful
grade by Seamus O'Kane to give it a strong, filmic look."
Bring on the games.