It's hard to imagine that the creative team behind the Skittles brand could possibly come up with any more zany ideas to surprise and delight us, after delivering everything from a rabbit that sings opera, to the man with the “Skittles touch,” to a tiny Indian man that hangs from the ceiling catching Skittles in his mouth. But if you watch the new campaign, you can almost hear Stefon from 'Saturday Night Live' describing it like New York City's hottest new club—it has homeless pigeons, miniature contortionists, flying blenders, denim-clad cloggers and a pair of giant fists!
According to Keith Sullivan, Lead 2D artist from The Mill NY,
"These spots were great fun to work on because they are truly quite
funny. The creative team at TBWA/Chiat/Day, and the director Ulf
Johansson have a great sense of comedy-where the familiar and
everyday are rendered surreal, bizarre and absurd. The strength of
these spots comes from the degree of consideration at every stage
in the creative process; from concept, casting and location to the
finished look of the spots. The production team did a great job of
integrating real world elements in each spot, giving us a strong
palette to work with."
In the planning stages of the spot, "Fly," Sullivan says the
possibility of creating a 3D blender was discussed in order to have
complete control over its behavior. There were concerns that the
blender might not look believable, so the Mill team opted to go
with a puppeteered version. The blender was attached to a rig that
could be manipulated by the puppeteer. The majority of The Mill's
efforts came in removing the rigs. In some cases, this involved
rebuilding the entire background and the actor. In the end, the
shots are believable because they were all shot in-camera.