We have collaborated with Mother Advertising, Rattling Stick and director Ringan Ledwidge to create the next in the series of smooth and stylised Artois spots.
In the ad we see our slick protagonist cheerfully driving down a
coastal road in an old truck with a cargo of chickens. He
drives up alongside a rich older man and his trophy girlfriend in
their sports car but as they enter a series of tunnels, several
swaps ensue - the young girlfriend appearing in his truck, then our
young man and the young lady in the sports car and a final swap by
our hero with the girl for the chickens, which he later trades in
to buy himself a refreshingly smooth pint of Stella.
Lead 2D, Barnsley explains the main challenges of the ad:
"Our work on the spot took two main forms: Firstly, to help give
the film a late 50s / early 60s feel, we looked at numerous
examples of back projections as seen in classic films and TV
serials of the period; and secondly, our chickens, although
very professional, often 'forgot' to perfrom on cue so their
preferred action was selected at the edit stage and combined in
post. This 'helped' them react to each situation in time with
their human co-stars. Finally we decided to degrade the
footage to help create a stylised 50s/60s look."