It's not often we like a traffic warden, who does! But when Saatchi & Saatchi alongside Smuggler's director Jamie Rafn came to us with the new T-Mobile commercial, as part of its You Fix plan campaign, we were more than happy to get our ticket.
The spot, entitled 'Parking Ticket' sees fake traffic wardens
posting parking tickets on the cars of unsuspecting motorists. As a
nice surprise the parking ticket envelopes actually contained cash
with the motorist's reactions captured by film crews in various
cities across the country.
Chris Batten, Producer at The Mill explains: "As with our previous
T-Mobile projects one of the toughest elements is how we manage
such a huge amount of footage.
"Parking Ticket had its own set of unique challenges as we had
four camera crews shooting on the same day all over Britain. We
then had only three days to process the data, edit it, grade it and
get it on air!
"Our Data-Lab team lead by Miles Stormer and Tom Emptage
meticulously planned the data workflow and luckily we were working
with Saatchi & Saatchi, Smugger with previous T-Mobile
collaborators Marshall Street editors."
"During the early hours as the edits arrived our dedicated Flame
team led by James Pratt worked around the clock. Once they were
complete our Aubrey Woodiwiss, guided by Director Jamie Rafn.
graded and mastered the film before finally being played out with
only minutes to spare..."
We think 'Parking Ticket' aptly demonstrates the engaging and
unique creative trademark of the T-Mobile campaigns so have a look
at the two-minute film which is part of a print and digital
campaign. The TVC went live Friday 16 September, 9pm on Channel