This year at Cannes we wanted to create something new, something different that best demonstrates The Mill's capabilities. We wanted something that is quite unexpected and surprising as well as entertaining and useful! We decided to look for a connection between the event in Cannes, The Mill and what we do.
We came up with 'Time', literally... 'Time'!
The inspiration behind the project by The Mill's Design, Motion
Graphics, and Digital teams was to create a hybrid cross media
platform piece of work which represents The Mill's digital
offering, and also focuses on our ability to create outstanding
design, motion graphics and VFX-work.
So 'Time' explores and references actual time as a concept over
four screens throughout the duration of the Festival. The
clock-like elements and graphical representations of time are
interwoven with abstract clips and actual clocks where one
animation can trigger the next one. Some of the clocks are easily
recognisable, others... you'll need to stare at them for a
The time-based aspect of the project creates a grid - clockwork
- in which the content will play out. The clock runs over all 4
screens with each panel representing a different aspect of time,
dividing it into days, hours, minutes and seconds, centiseconds or
We managed to create around 45 uniquely different
clock-type-animations with many more in the works.
To learn more about the installation and to see a film of the
installation playing out in-situ at Cannes, follow the link below
to check out our blog...
If you are in Cannes why not 'make time' and check out The
Mill's installation in the entrance of the Palais!
Tick tock, tick tock!