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Xfinity

Anthem

Summary

Infinite Possibilities Available with Xfinity

The 2012 Olympics is breaking global viewership records and this Xfinity spot gives us a clue as to how. With multiple screens and media formats the Olympic games are now no longer just a household item. They are on your phone, computer, tablet and anywhere you go. Produced by Goodby, Silverstein & Partners and directed by The Mill L.A. Andrew Proctor.

In the spot, real-life NBC Olympic footage lives on hundreds of CG screens. The spot will evolve as the games take place incorporating more and more components of the 2012 competitions. Impressive delivery by Andrew Proctor and The Mill team which completed the :45 version with seven extra shots in just two weeks like true VFX champions.

Credits

Agency

  • Agency: Goodby, Silverstein & Partners
  • Producer: Conor Duignan
  • Creative Director: Jamie Barrett, Stephan Copiz, Paul Charney
  • Creatives: Grant Piper, Eric Boyd
  • Account Director: Kenny White

Production

  • Production Company: The Mill
  • Record Company: Kungen & Hertigen
  • Director: Andrew Proctor
  • Executive Producer: Kipp Christiansen
  • Producer: Lauren Pecorella
  • Director of Photography: Jim Matlosz

Editorial

  • Editing Company: Arcade Edit
  • Editor: Stewart Reeves
  • Edit Assist: Luke Mcintosh

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • Mill Office: Los Angeles, London
  • Executive Producer: Stephen Venning
  • VFX Producer: Jess Ambrose
  • Creative Director: Andrew Proctor
  • 2D Lead Artists: Andy Bate, Eugene Gauran
  • 3D Lead Artists: Nick Lines
  • 3D Artists: Marq Faulkner, Ryan McDougal, Lee Mar, Laura Krause
  • Colourist: Adam Scott
  • Color Producer: LaRue Anderson

project information

Director:

Andrew Proctor

Agency:

Goodby, Silverstein & Partners

Production Company:

The Mill

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