To create an elegant and dramatic spot that celebrates the wonder and craftsmanship of Estée Lauder’s heavyweight, soft-close, eyeshadow packaging.
With the spot’s main focus being the craft, it felt appropriate to use the precision of 2D technical lines as the starting point. From here the team played with light and shadow to reveal drafting tools, as they scored the screen for the initial product reveal. This concept was built on by introducing abstract shapes that showcased different materials and textures – contributing towards the abstract creation of the product. This was then manipulated with the use of sophisticated repeated patterns and formations.
A style-driven film executed as an exciting array of rich, elegant, textural, graphic design vignettes.
Client: Esteé Lauder
Producer: Jamie Freedman
Creative Director: Matthew Parr
Production Company: The Mill
Executive Producer: Ian Walker
Producer: Tanya Ferguson
2D Lead Artist: Theajo Dharan, Valeria Scalamandre
3D Artist: Oliver Hallas, Andrew Bartholomew
Art Director: Philip Lueck
Designers: Enric Rodriguez, Ewan Davidson, Henry Foreman
Editor: Max Windows