Brief
For their 2019/2020 New York slime museum, Sloomoo Institute wanted to create an ASMR tunnel for slimers to immerse themselves in.
Approach
We created a looping fantasy documentary, projected along opposing walls in 8k, with otherworldly spatial audio design by Antfood. Slime enthusiasts enter the tunnel to be teleported to an impossibly vibrant world of oozing, popping, slopping characters.
Impact
Goosebumps, calm, tingles, satisfaction, disgust. ASMR triggers a broad range of physical and mental responses to the individual – digitally simulated ASMR did not disappoint.