Brief
From the agency’s smallest seed of desire to bring to life a group of avocados, Mill director Matt Darnall developed scripts, carved out characters, sketches and gave these infamously temperamental fruits into a lovable bunch.
Approach
Every phase, from pre-pro to finish, required very specific expertise from The Mill’s artists. From early pencil sketches for character design; to storyboard and animatic development in editorial; to sculpting, modeling, rigging, animation, look development in CG, the wealth of the The Mill’s talents were used.
Impact
A zesty, funny series of social media and web assets that can be built upon, and opens the door for exploring Mill Mascot opportunities.