Accor hotels wanted to create a biometrically driven experience that told the story of their vast selection of properties while connecting users to them.
For this project we wanted to sidestep the process of rational decision making and cut straight to the heart, so see if our body can tell us the truth of what we desire. We created an interactive art installation and online experience for Accor Hotels that fed stimuli and simultaneously measured behavioral response to aesthetics, locations, social desire, activity levels, and personality.
The result was an immersive installation attended by influencers, who were offered up their ‘best fit’ location based on their responses to stimulus throughout the experience. This content was captured and used to create an anthem film for Accor, that was hosted on a bespoke web page that we coded and designed to visualize the experience.