Benefit New Fan Fest Mascara
Diving into the groovy world of lashes and mod vibes! Our latest project took us on a wild trip back to the 60s, where we created a trippy, striped world that's all about those fanned out lashes.
Inspired by the iconic mod scene, we teamed up with Benefit to bring you a visual treat that's as vibrant as it is captivating. Our design team went all out, delving into the makeup cosmos to unearth the perfect design for this lash extravaganza.
So, dive into the kaleidoscope of colors, patterns, and lashes that dance to their own beat. Get ready to trip the light fantastic with us, and let your lashes steal the show!
Director: Brooke Nipar @brookenipar
Creative Director: Daena Lorne @daenalorne
Director of Creative Production:
EP: Rachel Liebman
Senior Producer: Sarah Athas
Concept Artist: Sidney Tan @sweechung
Lead Motion: Anastasia Skrebneva @anastasiaskreb
Motion Designers : Greg Rubner @gregrubner, Alvaro Pastor @rysnz.art, Thomas Moore, Jaimie yoo, Lucas Barbuzzi, Yuri Byun, Sovatta Sim, Tiffany Shen
2D: Chris Knight @teflonfox
Color: Logan Highlen @lhighlen
Edit: Al Benoit @al_benoit, Natalie Wozniak @nataliewozniak