HPE – It Starts with Ambition

“This project set out to tell a story about ambition, something intangible yet incredibly powerful. It was designed to feel…
HPE "It Starts with Ambition"
Case Study

"This project set out to tell a story about ambition, something intangible yet incredibly powerful. It was designed to feel epic and grand, reflecting HPE’s stature, while staying deeply human and emotionally connected.

What I loved most was how it embraced drama, showcasing the ways human ingenuity solves real-world problems. And that every piece of technology featured was based on real advancements—like the Earth’s digital twin which uses supercomputers to track weather and predict severe storms, or the underwater power generators that can sustain entire towns. It's Ambitious Technology.

The final film strikes a perfect balance, it’s inspiring without feeling far-fetched. It connects to HPE’s innovative mindset and partnerships, offering a vision of the future that feels both bold and achievable."

Mill+ Director, Nic Yiallouris

Screenshot

Credits
Credits

Client
Client: HPE
CMO: Fred Kohout
Global Head of Brand Creative & Content: Camilla Patel
Vice President of Brand, Culture & Creative: Paula Berg
Head of Film: Michael Santorelli
Executive Creative Content Producer: Aubrey Lovell
Creative Manager: Jesse Menza

Agency
Agency: Digitas
SVP Creative Director: John Long
SVP Creative Director: Michael McConnell
Senior Producer: Carrie Lewis
ACD Art Director: Andrea Acevedo
ACD Copywriter: Jill Taddeo
SVP Head of Production: Rob Tripas
VP Business Affairs: George Sylva
VP Group Account Director: Emily Prevost
VP Director PM: Nikolay Ilchenko
Associate PM: John Ahearn

Production Company
Production Company: Mill+
Director: Nic Yiallouris
DP: Larkin Seimple
Head of Live Action, US: Emi Loefgren
Line Producer: Laura Morris

Service Company
Service Company: Story
Founder, Chief Creative Officer: Ana Laura Solís
Partner, Chief Operating Officer: Joe Solís
Managing Director, ESG: Aura Solís
Senior Producer, Carlos Estrada
Producer: Perla Cruz

Editorial
Editorial: The Mill
Editor: Al Benoit

VFX
VFX: The Mill
Creative Director: Yong Kim
VFX Set Supervisor: Renato Carone
2D Lead: David Piombino
CG Lead: Simon Burke
Executive Producer: Blake Nickle
Senior Producer: Katharine Mulderry
Producer: Sam Centore
Art Director: Austin Marola
2D Artists: Lucia Hill Barroso, Taylor Feld, Navi’s Bagherzadeh, Marcelo Pasqualino, Camilo Gutierrez
FX Lead: Howard Margolius
Matte Painting Lead: Daniel Bayona
Finish Artist: Nick Pfister
Designers: Nick Woythaler, Amazon Valenzuela
BGLR Associate Production Manager: Sujala Reddy S
BGLR Production Coordinator: Kanyakumari Dindur, Rihza Ibrahimkutty
BGLR Project Lead: Vaibhav Gupta
BGLR Roto Supervisor: Vijaya Kumar R
BGLR Roto Lead: Yogesh Ahire
BGLR Roto Artists: Jegadeesan Velayutham, Pramod Kumar, Tanmay Bera
BGLR Paint Supervisor: Prajeesh E
BGLR Paint Lead: Mahesh Ravilla
BGLR Paint Artists: Chetan Shelar, Mohammad Sohel Khan, Sachin Rameshwar Mundhe
BGLR Tracking Supervisor: Rajnish Sharma
BGLR Tracking Lead: Sainil Sunil Borse
BGLR Tracking Artist: Asif Mohammad, Kishor Shivaji Apune, Mahesh Wagh, Nagendra R, Sayed Hussain
BGLR Asset Supervisor: Dakoju Shashi Kumar
BGLR Asset Lead: Sandeep Kumar Yadav
BGLR Asset Artist: Akhil Panicker, Naveen Srinivasan, Rakesh Hanamant Teli, Saikrishna M, Shahid Hussain
BGLR FX Supervisor: Biswajit Tarafder
BGLR FX Artist: Biswajit Tarafder
BGLR Lighting Supervisor: Aritra Sarkar
BGLR Lighting Lead: Nilangshu Majumdar
BGLR Lighting Artist: Priya Banerjee
BGLR Matte Painting Team: Gowri Velusamy D, Sandipan Majumder, Premanand Shivanand Naik

Colour
Colour: The Mill
Senior Colourist: Mikey Pehanich
Executive Producer, Colour: Alex Lubrano
Colour Coordinator: Joanne Lee
Colour Assist: Amonnie Nicolas

Sound
Sound Mixing: Harbor
Senior Mixer: Steve Perski
Senior Producer: Cammie McGarry

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