Brief
Create the animated music video for ‘The Story of O.J.’, a track from JAY-Z’s hotly-anticipated visual album, 4:44.
Approach
JAY-Z’s concept for the piece draws on the stylistic conventions of theatrical cartoons from the 1930s-40s and highlights the many prejudices and stereotypes of the era. Our artists realized JAY-Z’s vision using a combination of hand-drawn cel animation, computer graphics, and painted backgrounds, collaborating with Titmouse to animate the original characters.
Impact
Over 100 million views on YouTube. The video was also Grammy-nominated.
WARNING: This video contains explicit language.