Brief
The team was tasked with crafting a film that illustrated the various first-of-their-kind visual and sound tech specs of the impressive Sony 4K BRAVIA OLED TV.
Approach
Mill Director, Robert Sethi, drew inspiration from the aesthetics of carnivals and the first Television set unveiling in Queens at the New York World Fair in 1939. The film was finished in Nuke and graded in-house.
Impact
A fully-CG fantastical world of pinball was created entirely in C4D, with the client requiring a unique and highly complex 4K 60 frame-per-second HDR deliverables.