Chemical Brothers – Free Yourself

Collaborating once again with Directors dom&nic out of Outsider, The Mill helped to create the music video for Chemical Brothers’ new dance…
Chemical Brothers "Free Yourself"
Case Study

Collaborating once again with Directors dom&nic out of Outsider, The Mill helped to create the music video for Chemical Brothers’ new dance track ‘Free Yourself’.

In this energetic promo we follow the dancing rebellion of robots in their storage warehouse, going almost unnoticed by the human security guards. The awakening spreads from the first robot we see emerging from her wooden coffin – as she lifts herself and begins to speak, she sparks a revolution.

The video goes on to show hundreds of robots running, jumping and dancing as they rip their human masks off, or indeed, put other human parts on. Once the security guard becomes aware of the ensuing chaos, he runs around the building trying to regain control and is eventually is surrounded by robots demanding to be freed.

The Mill’s Executive Creative Director Wes explains: ‘We are thrilled to be involved in another dom&nic and Chemical Brothers collaboration. Following on from the success of ‘Wide Open’ in 2016, ‘Free Yourself’ presented us with the challenge of designing and animating hundreds of robots, continuing the theme that runs through many of the Chemical Brother’s videos – dance. 

This is the kind of VFX work that encouraged many of The Mill’s artists to get into the industry and, by continuing to push the boundaries of creative excellence, we hope to inspire the next generation of artists. It’s a project that enabled and required us to experiment with new motion capture technology (specifically Xsens), using our expertise to capture dance moves on set, in the studio, and in-house at The Mill.

To be entrusted with bringing dom&nic’s vision to life is a real privilege. It’s been a huge team effort over a 9 month period and I’m proud that ‘Free Yourself’ has manifested into a standout piece of work that showcases what The Mill does best –high-end, photo-real visual effects work.’


Production Company: Outsider
Director: Dom&Nic
Executive Producer: John Madsen
Director of Photography: Alex Barber

Editorial: Final Cut
Editor: Ed Cheesman

VFX Production: Mill+
Executive Producer: Alex Fitzgerald
Producer: Imogen Pai, Payal Thakkar
Production Coordinator: Umesh Chand, Dan Crozier
Shoot Supervisor: Suraj ‘Sid’ Harrington-Odedra, Fergal Hendrick, Matthew Kavangh, Pavel Mamichev
Lidar Scanning: Efficacy 4D: Jandira Guasque, Duncan Lees
Face Scanning: FBFX

VFX Creative: The Mill
Creative Director: Jorge Montiel, Wes
VFX Supervisor: Suraj ‘Sid’ Harrington-Odedra, Fergal Hendrick
Lead Rigging/Animation: Matthew Kavanagh
Lead Modeller: Ashley Tilley
Lead Lighting: Clement Granjon
2D Artist: Sole Martin, Declan Andrews, Peter Hodsman, Jack Pond, Ben Turner, Alfie Vaughan, Dhruv Arora, Prasanna Bhatt, Nehal Desai, Arijit Ghosh, Rajesh Kumar K, Neha Sadam, Basabendu Sarkar, Shivam Shukla, Siam Shukoor, Ramanjaneyulu Thota, Jyoti Tiwari, Rakesh Venugopalan
Paint Artists: Clive Donal, Prajeesh E, Vyshnav K, Arun Kumar, Pradeep Kumar Rawat, Neeraj Rajput, Nageshwara Sunkara, Chakravarthi V
3D Artist (Modelling/Texturing): Will Burdett, Alwin Durez, Oliver Hallas, Pavel Mamichev, Bethan Williams, Dinesh B, Kanishk Chouhan, Amit Das, Lavan Kumar, Anish Mohan, Sivasubramanian, Sudakshina Sridharan, Dhanesh Sudhakaran, Ramki T, Somesh Tiwari, Sudhir Verma
Rigging: Peter Agg, Mario Ercolano, Andreas Graichen, Phuong ‘Karo’ Nguyen
Animation: Nicola Gilbert, Kieran Jordan, Kevin O’Sullivan, Maria Robertson, Delip Bhargav, Supratim Chaudhary, Austin John, Rayudu NP, Sapnill Paatil, Shiny Rajan, Muralidharan ravi, Prateek Shubhanker, Dhruba Sinha, Jimmy Thomas
Lighting: Amaan Akram, Max Auer, Carlo Carfora, Vaclav Cizkovsky, Kate Gabriel
FX: Oleks Panaskevych, Dan Yargici
Concept: Matthew Campbell, Carlos Nieto, Sunil Pant, Ross Urien
Tracking Lead: Sendil Kumar J
Tracking Artist: Sathyaraj Appadorai, Ayush Bajoria, Spandana Bhattula, Upasana Choudhary, Bharat Ediga, Suneel Kumar, Gokul Navneethan, Rajan Ramakrishna
Tracking Supervisor: Senthil Murgan Balasundaram

Colour: The Mill
Colourist: David Ludlam

Speak to Us About Our Work