The Mill Paris' latest campaign for Nina Ricci’s new Venus fragrance reimagines timeless beauty with a celestial twist. It is the depiction of a woman embodying the essence of Venus, standing gracefully in front of a giant golden shell. This direct reference to The Birth of Venus ties the campaign to classical notions of beauty, and sensuality, themes central to the fragrance’s message. As the lunar eclipse transitions into an ethereal connection between Venus and the moon, the film draws on concept such as the idealized vision of beauty but introduces modernity and luxury.
The grand shell behind Venus puts the fragrance's bottle at the very center of the film. It serves not just as a setting, but as an extension of the woman's own beauty and power—delicate yet vast, commanding attention.
