LinkedIn – That’s Premium

Whether it be mastering new topics or finding where you fit, learn what LinkedIn Premium can do for you! We…
LinkedIn "That’s Premium"
Case Study

Whether it be mastering new topics or finding where you fit, learn what LinkedIn Premium can do for you! We are honored to be a part of LinkedIn’s first campaign for Premium with our wonderful partners at Park Pictures. Relying on its small creative team, LinkedIn was able to create something really authentic to their brand, and strengthen it's message.

All three spots follow a similar formula: introduce a problem faced by everyday workers, offer a solution before they get too overwhelmed and then show the results of that solution. The music follows along by starting ominously and then settling into a calmer tune once the Premium feature has been revealed.

Credits
Credits

Agency
Agency: LinkedIn
Head of Production: Anastacia Maggioncalda
Senior Intergrated Producer: Daniel Southwick
Senior Creative Director: Tavia Holmes
Creative Team: Rebecca Friedman & Ian Hill

Production Company
Production Company: Park Pictures
Director: Terence Neale
Executive Producer: Justin Pollock
Producer: Rozanne Rocha-Gray
Director of Photography: Kaname Onoyama

VFX
VFX: The Mill
Creative Director: Matt Pascuzzi
Senior Executive Producer: Matthew Loranger
Managing Director: Angela Lupo
Senior VFX Producer: Sally Wnek
Production Coordinator: Paola Malo
Shoot Supervisor: Sina Taherkhani, Heiko Von Fintel & Jeremy Hattingh
2D Lead Artist: Julien Aucouturier
2D Artist: Heather Keister, Mazyar Sharifian, Richard Aponte, Nick Pfister, Jaymin Han
Finish Artist: Taylor Feld
Matte Painting: Charles Lee
Designers: Brody Davis & Christopher Szeto
BLR Producer: Alankit Thapa
BLR Production Coordinator: Rhushikesh Patil
DMP Lead: Swarup Kumar Panigrahi
RPM Leads: Sachin Ranaware, Kanchrela Santhosh Reddy
Roto & Paint: Chandra Kumari, Debashish Sarmah, Akhil Gupta, Parthasarathy Rajaram, Sushil R. Jain, Sailen Khanra, Krishnan Palani, Suraj Kumar, Ashish Gajbhiye, Jayapradeeshwaran Abimanyu, Vishal Kumar
Matchmove/Tracking: Sayed Hussain, Ram Sharma, Sathya Narayanan
Matte Painting: Amrut S. Agasi, Winnie Sharma

Editorial
Editorial: Cartel
Editor: Leo Scott
Edit Assist: Ramon DeSouza, Ersin Dogruer
Editorial Producer: Caylee Banz

Colour
Colour: Trafik
Colourist: Daniel du Vue
Executive Producer, Colour: Greer Bratschie
Colour Producer: Julia King

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