Burberry – Goddess

The Mill worked with Iconoclast to produce this show-stopping campaign for Burberry’s new Goddess Eau de Parfum. The iconic brand’s…
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The Mill worked with Iconoclast to produce this show-stopping campaign for Burberry's new Goddess Eau de Parfum. The iconic brand's first refillable fragrance debuted alongside rising star, Emma Mackey, Burberry's newest ambassador. The film depicts a story of self-discovery, inspired by the strength and power of a lioness, featuring CG lionesses running alongside Emma through the deserts and grasslands of South Africa and climbing to reach the summit on the rocky outcrops.

The beautiful lionesses were developed and animated by The Mill's CG Supervisor, Kiril Mirkov and Animation Lead, David Bryan, using our creature pipeline. The team enhanced the already stunning landscapes with CG rock-faces and grasses, adding debris and foliage interaction, created by our lionesses. We also trained new machine learning tools in 2D to help relight live action that was filmed at different times and locations. This is definitely some great first steps into the exciting future of what’s possible in VFX production with AI!

Credits
Credits

Client: Burberry

Production Company: Iconoclast
EP/MD: Jean Mougin, Mourad Belkeddar
Producer: Simon Eakhurst
DOP: Matia Boucard

VFX: The Mill London
Creative Director: Dan Williams
Executive Producer: Clare Melia
Producer: Solomon Tiigah
2D Lead: Pete Hodsman
CG Supervisor: Kiril Mirkov
Animation Lead: David Bryan
Animation Team: Chris Welsby, Mack Knights, Clementine Supiot
3D Artists: Platon Filimonov, Luca Maccarelli, Maximilian Mallmann, Jack Enever, Can Y. Sanalan, Vincent Ullman
2D Artists: Mithun Alex, Giacomo Verri, Marko Perendija
Pre Vis: Dane Armour

VFX: The Mill Bangalore
Production Manager: Zahi Khan
Associate Production Manager: Arvindsingh Thakur
Production Coordinators: Manish Kumar Tripathi, Misha Joseph, Kunal Punjwani, Mohit Bhomia, Neelam Ulhas Terdalkar, Ritushree Boruah, Shubham Gajare, Srinivas Bandi
Roto Supervisors: Sivakumar R, Kunal bendke, Prasanta Maiti
Roto Leads: Narendra kumar M, Kiran Jindhole, Yogesh Ahire, Mahendranatha Reddy, Vikas Vikram, Rohit Charde
Roto Artists: Nilesh Ravindra Sutar, Amara Gokul Sainath, Pramod Kumar, Tushar Suresh Bhat, Sudev S, Hrushikesh Tarade, Vikas Ramhari Sondge, Harshad Rane, Poly Das, Sandeep Mishra, Ramchandran Kannappan, Vishal Devkar, Radha Kumari, Amit Kumar Shukla, Umesh Shivade, Reddy Battula Durgarajesh Reddy, Sanket Suresh Mhatre, Sekh Sahangir, Aditya Shrikant Salunkhe, Prabhakaran Murugan, Satyavan Vasant Jadhav
Prep Lead: Satya Sagar Kolli
Prep Artists: Ramesh Basanna Vhataghonde, Ramandeep Singh, Pushpendra Singh Bhadauriya, Rajendra Sunil Bhosle, Ganji Ravi Kumar, Rahul Vishwas Kamble, Prakash Soundran, Rose Mathew, Yasasvini Vagampalli, Naman Sahay Saxena, Soumyodeep Sinha
Matchmove Leads: Elangovan Ganeshan, Smijumon Viswanathan, Manoj Ravi
Matchmove Artists: Puppala Vinod Kumar, Rakshanda Dharmraj Pawar, Typhan Rai, Praveenkumar Palani, Sushant Lavhande, Pritam Narayan Behera
CG Asset Lead: Jyoti Prakash Panda
CG Asset Artisat: Shaik Kaleem, Thirumoorthi Sivakumar, MS Swathi, Ritika Das, Rakesh Maruthi Pujari, Shahid Hussain, Suraj Sanjay Gaikwad
Compositing Supervisor: Prajeesh E
Compositing Lead: Mayank Shekhar Tiwari
Comp Artists: Jhoshidh T, Nikhil K M

Online: Anthony Jarvis, Lora Nikolaeva, Dan Lorenzini, Stephen Miller

Colourist: Mathieu Caplanne

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