Gatorade – It Hasn’t Changed

Everything about the game has changed, except for the most important thing: what you have inside. Narrated by Michael Jordan.
Gatorade "It Hasn’t Changed"
Case Study

Everything about the game has changed, except for the most important thing: what you have inside. Narrated by Michael Jordan.

Credits
Credits

Client
Gatorade

Agency
Agency: TBWA Chiat/Day
Senior Producers: Celestina Lucero, Trevor Alexander
Creative Directors: Jeff Lam, Alex Bower, Dez Marzette, Mark Peters
Creatives: Cameron Bell, Evan Chiplock

Production Company
Production Company: Smuggler
Executive Producer: Allison Kunzman
Director: Miles Jay
Executive Producer: Mary Livingston
DP: Marcell Rev

Editorial
Editorial: WORK Editorial
Head of Production: Gabrielle Page
Editor: Ben Jordan
Editorial Assistants: Jacob Bottorff and Jennifer Losch
Editorial Producer: Juna Drougas

VFX
VFX: The Mill
Executive Producer: Will Unterreiner
Senior Producer: Mariana (Mari) Suarez
Creative Director: James Allen
2d Lead/VFX Sup: James Allen
2D Artists: Katerina Arroyo, Pujan Chheda, Rodrigo (Rod) Jimenez,
Finishing: Thomas Downs, Jerome Knight
3D Lead: Jessica Groom
3D Artists: Nicholas Carvalho, Daniel Soo, Lalida Karnjanasirirat
Generative AI: Thiago Porto
Production Coordinators: Rocco Gargiulo & Rachel Dorrothy
BLR Producer: Misha Joseph
BLR Project Lead: Manoj Palan
BLR Production Coordinator: Shubham G
BLR Roto Lead: Darshan H
BLR Roto Artists: Rohan Sarkar. Vishal Bajaj, Prasad Thorve, Bikash Kalita, Amit Kumar Shukla
BLR Comp Lead: Rajesh S
BLR Comp Supervisor: Mayank S
BLR Comp Artists: Ashique T, Aasheesh Singh, Rushabh Ramesh Madalkar
BLR Paint Lead: Mahesh Ravilla
BLR Paint Artists: Prasanna Kumar
BLR Prep Lead: Mahesh Ravilla
BLR Matchmove Lead: Abhinav Sharma
Matchmove Artists: Asif Mohammad, Swayam Prava Nayak, Leela Sankar
BLR Asset Lead: Preksha Kumar
BLR Assets: Yashwant Singh
BLR FX Lead: Ashfaque Ahmad
BLR Clean Up: Rahul Kumar, Chetan Shelar, Kilari Umaraju, Kanak Kumar
Crowd Artist: V Dilip Kumar

Colour
Colour: The Mill
Colourist: Paul Yacono
Executive Producer: Krista Staudt
Head of Colour Production: Brandee Probasco
Senior Producer: Denise Brown
Colour Assists: Jacob Suffern, Ali Soofi, Gemma Parr, Alexandra Makarenko, Erwin, Pasia

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