Our Paris team has once again partnered with François Rousselet, Puig Group, and Jean Paul Gaultier to craft a captivating Divine campaign. Featuring the magnetic Yara Shahidi, an actress, model, and activist, this campaign embodies a femininity that is unconditionally free and wonderfully diverse.
At its core lies a notable technical challenge: the creation of a bottle, a central element. During filming, the use of a real bottle, held by the actress, added authenticity, facilitating its subsequent replacement with a 3D model. The integration of the boat and the ocean was then achieved through the proficient application of computer-generated imagery (CGI), imparting an exceptional artistic and technical dimension to the production.
Integrating the ocean proved to be complex, requiring a delicate balance between the visual effect and scale to make it realistic while evoking the liquid inside a bottle. This meticulous step required diligent attention to detail. Additionally, significant emphasis was placed on lighting to recreate a sunlit storm, drawing inspiration from master painters, notably Rembrandt.
The Divine campaign stands as the culmination of an outstanding creative collaboration between François Rousselet, The Mill, and Puig Group. offering an unforgettable visual experience and celebrating diverse and empowered femininity.