The French automotive brand Renault unveils its Rafale SUV, which takes its name from the historic Renault Caudron-Rafale aircraft. Even if we know Renault for its automotive offering, the brand wrote a page of its history in the air when it bought the Caudron company in 1933 and created the Caudron-Renault Rafale aircraft, which would go on to leave an indelible mark on the conquest of the skies.
Working closely with the Publicis Conseil agency, Renault brings its history to life through the lens of Birth director Dan Di Felice. The film recounts the adventures of Hélène Boucher, one of the first female pilots, best known for her 1000-kilometer women’s world speed record. She is joined by aviatrix Maryse Bastié and Adrienne Bolland, who also made their mark in the still very male-dominated world of aviation at the time.
To highlight its history, Renault called on The Mill Paris’ talents to recreate the plane in 3D from a 1/8 scale model. After this extensive modeling and lighting work, the second challenge was to colorize the plane as Hélène Boucher broke the world record. To achieve this, our talents used FX on the 4 shots concerned, taking care to work on the transitions.
Production Company: Birth
Agency: Publicis Conseil