After the launch of the connected fragrance Phantom in 2021, Paco Rabanne introduces us to the female counterpart of his robot with his fragrance “Fame”. With its chrome bottle and intoxicating scents, Fame is avant-garde, feminine and irresistibly Parisian. To embody the very essence of modern femininity, combining simplicity and elegance, the Paco Rabanne brand has chosen actress Elle Fanning.
For this beauty film, the challenge was to give a soul and an identity to the Fame robot without over-animating its members or giving it an expression. To do this, our artists modelled the bottle in 3D before animating it slightly and integrating it into each shot to create a connection between the actress’ character and the Fame character. Our artists also reworked the environment with matte painting, inlaying the reflections of the city of Paris and the actress’ face in the film. They also played with the lighting to bring brilliance and realism to the character before recreating shadows and harmonising the film with the flame.
This film is a continuation of the trusting partnership established over the last years between our studio The Mill Paris studio and Paco Rabanne.