Beyond CES: The Next Frontier in Advertising with The Mill's 3D Billboards
Part One
This event, moderated by Sara Davies, Global Director, Communications at Technicolor Creative Studios, comes on the heels of an exhilarating week brimming with cutting-edge consumer tech innovations showcased at #CES. We will be joined by The Mill speakers Barry Greaves, Executive Creative Director Shanghai, and Alex Buxton, Business Development Director, who will take a deep dive into the innovative realm of The Mill‘s 3D interactive billboards. Furthermore, they will explain the intricacies of this revolutionary technology, offering valuable insight into the future landscape of advertising and its potential impact on the way in which consumers can engage with it.
Part Two
Join in for the second installment of our two-part series, with The Mill's expert panelists Jocelyn Birsch, US Director of Experience and Magdalena Luna, Creative Director. They will dive into the future of advertising with us, and we'll explore how 3D billboards are not just transforming the skyline but also the way we experience storytelling and advertising.