Brief
Create a simple but stylish graphic world that playfully communicates the exquisite elegance of the Mercedes GLC range.
Approach
Each film is a beautifully crafted showcase of each model in the GLC range. We set out to hero the impeccable design lines and bespoke detailing within a clean contemporary graphic environment. We used vehicle repetition and dramatic, geometric framing to give the films a design identity.
Impact
The Mill Design Studio collaborated with Director FILFURY working closely with Mercedes in-house agency Antoni. We developed a colour palette for each of the car models and crafted smooth, fluid and graceful cameras that make for satisfying repeat watching experience.
Creative Development
Social Loops & Print
Production
Director: FILFURY
Creative Director: Ross Urien
Executive Producer: Nicole Duncan
Producer: Claire Braithwaite
Producer: Tanya Curnow
Design
Head of Design: Henry Foreman
Art Director: Santi Zoraidez
Motion Designer: Alex Petrovsky
Motion Designer: Ariel Lu
Motion Designer: Christoph Strohfeld
Designer: Eilis Scally
Designer & Retoucher: Miguel Navarro
Motion Designer: Nemanja Ivanovic
Motion Designer: Raquel Fernandes
Motion Designer: Sam Singleton
Designer & Retoucher: Stephen Hart
VFX
CG Generalist: Sergio Xisto
CG Modeling: Debdutta Gayen
CG Modeling: Kanishk Chauhan
CG Modeling: Kiran Prabhu
CG Rigging: Pradeep Katta
CG Matte Painting: Richard Tilbury
CG Modelling: Siva Subramanian
CG Modeling: Sri Lahari Valmikam
2D Lead: Stefan Susemihl
2D Artist: Gustavo Ribeiro
Finishing Artist: Emma King
Finishing Artist: Gavin Marler
Online Artist: Rich Watson
Online Lead: Rich Payne
