The Mill was approached by New York Creative Agency FIG to help bring Spotify for Artists’ campaign ‘Your Art Has the Power to Move’ to life at Austin City Limits music festival. They commissioned an exclusive audiovisual experience that heroed Spotify’s new Canvas feature.
To celebrate the new format, we worked alongside FIG to create Canvas Records, a record store re-imagined, featuring 100+ interactive records showcasing a selection of Canvases from cutting-edge artists.
During the one day experience at Austin City Limits, an audience of music industry VIPs was invited to browse through the pieces, seeing up close and personal how moving artwork creates an entirely new and powerful dynamic between creators and their audience. The experience encouraged artists at the festival to get involved and extend their art through visuals with the Canvas feature.