T-Mobile – The Impossible Tattoo

Brief To showcase the speed, reliability and low latency of T-Mobile’s 5G network by tattooing someone remotely in real-time over…
T-Mobile "The Impossible Tattoo"
Case Study

Brief

To showcase the speed, reliability and low latency of T-Mobile’s 5G network by tattooing someone remotely in real-time over a wireless 5G connection.

Approach

There were three lanes of initial development. Firstly we needed to work out how to track the tattoo artist’s movements and detect when he was making contact with the surface of a fake practice arm and transmit this data over the network. Secondly, we had to develop a robotic platform that could receive this data in realtime and control the robot’s movements in relation to the human arm. Thirdly we needed to develop a deep understanding of the fine details of tattooing.

Impact

A fully functioning 5G tattooing robot that is showcased in a mind-blowing three-minute documentary-style film. (Video views in a week: 340,000)

Credits
Credits

Client
Client: T-Mobile Netherlands
Manager Brand & Communications: Margaret Kreuger
Sr. Brand & Communications Manager: Daniel Straeter

Agency
Agency: Anomaly Amsterdam
Creatives: Afshin Moeini (CD), Christian Poppius (CD), Maria Patti, Dieuwertje Matheeuwsen, Blaž Verhnjak
Business Director: Ralph Balk
Strategist: Maurits Denekamp
Agency Lead Producer: Loïs van Ruijven

Production
Production Company: The Mill
Director: Alfie Johnson
Technical Director: Noel Drew
Developers: Seph Li, Matthew Hill, Eleanor Edwards
Executive Producer: Jarrad Vladich, Josh Davies
Producer: Elliot Tagg, Sinead Catney
D.O.P: Tibor Dingelstad
Sound post-production: Wave Studios
Sound Engineer: Randall Macdonald
Producer: Michael Hoogdorp

VFX Creative
Online: Jeanette Eiternes
2D Artist: Peter Atack

Colour
Colourist: Alex Gregory

Editorial
Editorial: Whitehouse
Producer: Annabel Bennett
Editor: Joe Walton

Business Affairs
Senior Legal & Business Affairs Counsel: Elizabeth Kennedy

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