Create a comprehensive brand campaign and identity for the release of the first fully engineered lacrosse cleat named the ‘Nike Alpha Huarache 6’.
We partnered with Chicago-based boutique agency Highdive and selected a brand strategist who lived and breathed lacrosse. Thanks to this knowledge as well as thorough consumer testing, we were able to gain a unique perspective into the key demographic targeted by Nike, allowing us to articulate a new brand identity through in-store signage, online assets and a full anthem film.
A fully integrated brand campaign from the ground up. From strategy and creative development, to design, production and post-production, resulting in a high-impact launch across multiple platforms.