Northwell Health – Challenge Accepted

This was such a joy and a creative challenge to be apart of. This very easily could have been another…
Northwell Health "Challenge Accepted"
Case Study

This was such a joy and a creative challenge to be apart of. This very easily could have been another cold healthcare ad, but the agency, The Mill team, and crew pushed for more. We viewed this as a mini short and every decision we made was geared towards that vision, letting emotion guide our choices. This was also the first time I have worked with a newborn baby on set, which was scary but also fulfilling to see her actual parents cast along with her. This did not feel like a job, and I am so pleased with what the team and I were able to create!

Director and Editor, Al Benoit
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