Driving While Black

Mill+ | Directed by The Mill’s Andrew Proctor, we partnered with the Courageous Conversation Global Foundation, Goodby Silverstein & Partners…
Driving While Black
Case Study

Mill+ | Directed by The Mill’s Andrew Proctor, we partnered with the Courageous Conversation Global Foundation, Goodby Silverstein & Partners and Critical Mass to develop a prototype for this powerful film and message.

‘Dubbed the DWB—”Driving While Black”—the sedan boasts some unique attributes, making it “Fully equipped to survive being racially profiled.” This powerful “A car won’t solve the problem,” the PSA concludes. “Only we can do that.” The work is timed to the Detroit Auto Show.

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Client: Courageous Conversation Global Foundation
Founder and Board Chair: Glenn Singleton
Executive Director: Madame Athena Chang
Director, Marketing and Communications: Gabriel Gima

Agency: Goodby Silverstein & Partners
Chief Creative Officer: Margaret Johnson
Creative Directors: Anthony O’Neill and Rony Castor
Art Director: Ben Burgoyne
Copywriter: TShea King
Copywriter: Alanna Johnson
Designer: Pedro Zuccolini
Designer: Johann Vernizzi
Designer: Carlos Hernandez
Motion Artist: Nick Bizzack
Managing Partner: Leslie Barrett
Group Account Director: Melissa Buck
Group Account Director: Thomas Powers
Account Manager: Javonta Thomas
Partner, Head of Brand Strategy: Bonnie Wan
Partner, Head of Communication Strategy: Christine Chen
Senior Brand Strategist: Simran Kaur
Communication Strategy Director: Drew Forrest
Communications Strategist: Taylor Yada
Junior Communication Strategist: Joshua German
Head of Production: Jim Haight
Production Department Manager: Timothy Plain
Executive Producer: Danielle Riccardi
Senior Producer: Lorraine Schreyer
Production Manager (Detroit): Karl Williams
Director of Business Affairs: Judy Ybarra

Agency: Critical Mass
Chief Creative Officer: Val Carlson
Chief Production Officer: Alissa Hansen
Executive Creative Director: Steve Savic
Group Creative Director: Will Danilow
Creative Director: Michael McGrath-Sing
Copy Director: Peter von Sass
Senior Art Director: Tyler Wong
Associate Designer: Myrrha Boné
Technology Director: William Mincy
Executive Producer: Sarah Pidgeon
Senior Producer: Carolina Rodriguez
Technology Lead: Courtney Ring
Developer: Jaden Rose, Brendan Azzano
Project Coordinator: Tyrah Seitz
Associate Strategist: Charlie Doyle
Associate Search Strategist: Kelly Liu
Group 3D Director: Andrzej Milosz
3D Artist: Diego Quesada, Orlando Villalobos
Tech Strategist: Damian Hadala

Production: Mill+
Director: Andrew Proctor
Managing Director: Anastasia Von Rahl
Head of Production: Scott Tinter
Executive Producer, VFX: Daniel Beldy

Editorial: The Mill
Senior Editor: Joe Mackedanz
Editor: Al Benoit

VFX: The Mill
Senior Producer, VFX: Esther Montgomery
VFX Lead Flame Artist: Rob Ufer
CG Lead Artist: Tim Kafka
CG Artists: Brian Lesiangi, Ziming Liu, Jay Antonio, Nick Carvalho, John Pozo
Assets: Preksha Kumar, Praveen Sharma
Designer: Jaimie Yoo

Colour: The Mill
Colourist: Yerlan Tanayev
Head of Production, Colour: Brandee Probasco
Executive Producer, Colour: Kristin Staudt
Senior Producer, Colour: Denise Brown
Colour Assists: Daymian Mejia, Baptiste Carrara, Alexandra Makarenko
Color/Imaging Engineer: Simon Yahn

Audio and Sound Design
Audio and Sound Design: Yessian
Chief Creative Officer: Brian Yessian
Head Of Production: Michael Yessian
Executive Producer: David Gold
Creative Director: Andy Grush
Composer: Mark Chu

Company name: LimeSound Design
Sound Designers: Dave Wagg
Audio Engineer: Dave Wagg
Assistant Mixer: Matthew Conzelmann
Executive Producer: Susie Boyajan
Producer: Cassie Underwood
Mix: Dave Wagg

Voice Over: Craig Mitchell

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