We all know how to spot a Digital Out Of Home Campaign, but would you know how to spot Faux Out Of Home Campaign?
This latest advertising phenomenon is taking the industry by storm, leveraging cutting-edge technologies, particularly computer-generated imagery (CGI), to craft visually seemingly authentic outdoor advertisements. Blending seamlessly with real-world environments, tricking the eye and captivating the imagination, these campaigns are using social media to capture attention and create conversation.
FOOH showcases the incredible capabilities of CGI and digital storytelling, so it is no surprise that the Mill is at the forefront of the craze.
Check out this campaign from Made.com. The Mill helped create this social media activation for the British Furniture and Homeware retailer that tricks the viewer into believing that a sofa is driving itself to the Made.com's first physical store.
This was a Mill + production, fully integrated with The Mill's traditional VFX department. A rapid turnaround made possible by the collaboration of Mill+ Creatives.