Building from the powerful African-led' Zero Malaria Starts With Me' campaign, the Zero Malaria movement seeks to unite citizens everywhere and acknowledge that a world free of malaria makes all nations safer, stronger and more prosperous.
At this pivotal moment, Malaria No More UK, working closely with partners from the scientific powerhouse of Imperial College London and the visual creatives at The Mill, have used cutting edge creative technology to demonstrate, using real data, what the future of the malaria fight can achieve through the new immersive Zero Malaria Experience.
The Zero Malaria Experience is an immersive and interactive installation which uses new research to tell the story of how a ‘toolbox’ of scientific innovations has helped to reduce malaria over the past 60 years. It illustrates the potential of existing interventions, like insecticide treated bed-nets and vaccines, alongside future ones, like gene-drive technologies and next-generation vaccines, to save millions more lives in years to come.
Alongside the experience, Malaria No More UK released a film featuring Zero Malaria ambassador David Beckham engaging with the one-of-a-kind interactive, immersive data-driven artwork, which was launched on huge 360-degree screens - made possible by London’s Outernet and the brilliant creative teams at The Mill. Special guests included UK Government representatives, malaria-endemic country leaders, Global Fund young changemakers, leading malaria scientists and others leading the charge in finding new and innovative tools to help end malaria in our lifetime.
At The Mill and Technicolor Group we are passionate about harnessing new technologies to tell stories and narratives in compelling, new and innovative ways, and to engage with audiences in the changing ways in which the world consumes content.
“When it came to telling the story of malaria, our feeling was that a new approach could drive a stronger set of messages. Something bold and beautiful, but firmly rooted in facts; a rich tapestry of data that encapsulates the terrible reality of the disease. We have designed the Malaria No More UK immersive experience with The Outernet space in mind. It’s not an easy story to tell, but we hope we have found an effective and impactful way to do so." - Mark Benson, President, The Mill.