Brief
Collaborate with Riot Games to craft a film that celebrates ten years of League of Legends with a completely original take on traditional launch announcements.
Approach
Riot Games has a unique, home-grown way of interacting with fans and therefore authenticity was key, so The Mill artists immersed themselves in the world of Riot and became an extension of their team for the duration of the project.
Impact
A captivating gift to fans that was watched by over 50 million people worldwide. It was a global trending topic, with 550 mainstream articles written about it.