Brief
Riot Games approached us to produce this virtual event because they needed something special. They had a chart-topping virtual band that hadn’t been seen in three years and they wanted to treat their millions of worldwide fans to a blockbuster return. That meant designing a show that pushed the limits of what a virtual gig could be with the power of today’s real-time technology. It meant pushing the Unity real-time game engine to its limits with storytelling and visual fidelity on a mammoth scale.
Approach
We were tasked with overall direction of the concert experience and all CG – modelling, rigging and building all seven band members from scratch as well as conception and building all of the environments for the performance. We also managed the live performance capture and the direction for the band performance and the live broadcast concert, directed by our own Sally Reynolds and Rogier Schalken, and with performance and musical direction from renowned industry creative Lee Lodge.
Impact
Launched live on September 8th and attended by hundreds of thousands of fans across the globe, this epic virtual gig is the most ambitious proto Metaverse concert experience to date, raising the bar for the new kinds of live entertainment and touching every one of our studios and service offerings – Experience, Creative Production and of course our world renowned VFX. Welcome to the Metal-verse!
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YouTube views
Everybody knew we were working on something new which drove a very positive mindset. No big egos stood in the way of having open discussions between all of the departments. The client were also very open to any input we gave which created a very open and creative atmosphere. No idea was too crazy to propose.
Rogier Schalken, Director at The Mill
