The Mill Paris Experience team set a unique exhibition space inside the Grand Palais Immersif venue to promote the "Under Paris" Netflix french movie premiere, with the help of ADR agency. To create an engaging video installation, they worked hand in hand to develop high-definition animations with realistic sharks by adapting existing audiovisual content created by MPC for the film’s underwater scenes.
Photo: Netflix
A bespoke immersive installation
The Grand Palais Immersif is a cutting-edge cultural venue in Paris dedicated to immersive digital experiences. Located within the iconic Grand Palais, this innovative space combines art, technology, and storytelling to create captivating exhibitions that engage all the senses.
To make this experience as immersive as possible, Mill+ took advantage of the latest digital and projection technologies the venue is equipped with, to offer a seamless blend of high-definition visuals and spatial audio. By tailoring the video projections in each rooms depending on the scale and perspective perceived by audience on the ground, they managed to create a captivating environment where visitors can engage with the content on a deeper level.
With a very limited access to the venue, the projection spaces had to be digitally rebuilt in virtual reality from the Mill Paris studio. Different ambiances were created to be displayed throughout the premiere night to match the ambiance of the movie.
